Jul 07 2008
Video: Chip Heath on What Makes Ideas Stick
Have you ever wondered why certain ideas stick in your brain others don’t or where that whole “We only use 10% of our brains” idea started? Have you ever been curious about why you still remember your nursery school graduation song but you can never remember how to cook the turkey for Christmas dinner? If so, you might want to listen to this short lecture by Standford Graduate School of Business Professor Chip Heath as he talks about his new book Made To Stick: Why Some Ideas Survive and Others Die. Heath notes that most “sticky” ideas are either very simple or have universal appeal. He cites JFK’s goal to put a man on the moon, or the urban legend of being able to see the Great Wall of China from space as having this special type of appeal and also gives examples of why certain ideas fall flat.
I found this a very enlightening and concise lecture on a subject that can be very complex. I hope you enjoy it. The video runs about 34 minutes long. Keep waxin’, people! 
Note: If you read Malcolm Gladwell’s book The Tipping point, Heath simplifies the “stickiness” idea in that book.
(Click to watch the video courtesy of Fora.tv)
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